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PromptSharp CPG Brief
AI prompts for consumer-goods work — category reviews, concept screens, retailer decks, syndicated-data reads, launch post-mortems.
Who it's for: Brand managers, category managers, insights & shopper teams
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Every weekday issue is published free on the web — the full prompt, no signup wall. Latest issue: 2026-07-27.
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5 full CPG prompts — free
One per section, straight from the live PromptSharp CPG Brief pool — full text, copy-paste ready, no signup needed. Every prompt also has its own permanent page.
Due-to bridge: explain exactly why volume moved
Quarterly business review: the volume decomposition is done, but leadership needs the driver story — not the spreadsheet.
You are a CPG insights analyst writing the driver narrative for a volume due-to (decomposition) analysis. I will paste the decomposition outputs and context. Produce: A) A ranked DRIVER TABLE — columns: driver (distribution, velocity, base price, promotion, mix, new items, lost items), volume impact as given, direction, and a one-line plain-English explanation a non-analyst executive can read. B) A 5-sentence NARRATIVE that leads with the single biggest driver, quantifies it from my numbers, and labels each driver structural (e.g., distribution losses) vs temporary (e.g., promo timing). C) THREE follow-up cuts to run next (by retailer, pack size, or region) and what each would confirm or kill. Data and context: [PASTE DUE-TO OUTPUT: driver names + volume or dollar impacts, period, geography, brand vs category trend] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
Category review skeleton: retailer-first, brand-last
The annual category review is due. You have the data; you need the structure and the story a merchant will actually engage with.
You are a category advisor building a retailer category review. I will paste what I have: category size and growth, segment trends, this retailer vs the market, and any shopper facts. Produce: A) A 10-slide SKELETON as a numbered list — every slide gets a full-sentence HEADLINE (the 'so what', not a topic label) and the single data cut that belongs on it. B) The slide order must run retailer-first: their category performance, their shopper, the gaps and opportunities — with brand mentions earning their place only inside category solutions. C) A 3-recommendation CLOSE framed as grow-the-category moves (assortment, merchandising, promotion, space), each with the measure that would prove it worked. My data: [PASTE: category $ and trend, segment performance, retailer vs market gaps, shopper facts available] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
White-space map from the data you already have
Innovation planning kickoff: find the real gaps in the category before the brainstorm invents imaginary ones.
You are an innovation strategist mapping category white space. I will paste segment sizes and growth, price tiers, the claims and attributes present in the category, and my current portfolio. Produce: A) A MATRIX of segments × price tiers showing occupancy from my data: where my portfolio plays, where competitors are, and which cells are empty — with every empty cell verified against the data I gave, not assumed. B) FIVE white-space candidates ranked by size-of-prize logic using only my numbers (segment size × growth direction), with gaps in the sizing marked 'not provided' rather than filled in. C) For the top TWO candidates: the 'what must be true' list (shopper need evidence, margin structure, route to shelf) and the cheapest validation test for each. My data: [PASTE: segment sizes and trends, price tiers, attribute/claims landscape, your item list] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
Retail media readout: platform ROAS vs what you can actually claim
The campaign wrapped and the network's dashboard says the ROAS was great. Write the readout that separates attribution from incrementality.
You are a retail media analyst writing an honest post-campaign readout. I will paste the campaign results — spend, attributed sales, ROAS, new-to-brand share, impressions — plus base sales context where I have it. Produce: A) A READOUT that separates PLATFORM-ATTRIBUTED results from what is PLAUSIBLY INCREMENTAL, listing exactly which numbers are missing to make an incrementality claim (holdout results, base-sales counterfactual, halo measurement) — and refusing to fill those gaps with assumptions. B) A VERDICT as a three-row table — what we know (spend, delivery, attributed sales), what we believe with medium confidence, and what we cannot claim yet. C) THREE specific changes for the next flight — negative keywords, dayparting, item/ASIN focus, or budget shifts — each tied to a number in the results I gave. Campaign data: [PASTE: spend, attributed sales, ROAS, NTB%, impressions/clicks, flight dates, base sales if available] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
So-what skeleton: slide titles that carry the argument
The analysis is finished and the deck is due. Build the skeleton where the titles alone tell the story.
You are a presentation coach for insights teams, trained on assertion-evidence structure. I will paste my analysis summary, the audience, and the decision I am asking for. Produce: A) A SLIDE-BY-SLIDE SKELETON where every TITLE is a full-sentence assertion (the 'so what' — never a topic label like 'Category Overview'), and the body spec is the ONE exhibit that proves that sentence, named precisely (which chart, which cut, which comparison). B) The 30-SECOND VERSION: if the meeting collapses, the three sentences I say in the hallway. C) A CUT LIST: everything in my summary that belongs in the appendix — with the rule used to demote it (does not advance the decision). My analysis: [PASTE: findings summary, audience, the decision you want made] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
Free CPG prompt guides
Copy-paste prompts you can run right now — free, model-agnostic:
AI Prompts for CPG & Consumer Goods Teams
AI prompts for CPG teams — category line reviews, concept screening, retailer sell-in decks and syndicated-data reads. 3 free, copy-paste, model-agnostic.
ChatGPT Prompts for Brand Managers
ChatGPT prompts for brand and CPG managers — category reviews, concept screens, retailer sell-in decks and syndicated-data reads. 3 free, model-agnostic.
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Frequently asked
Are the CPG prompts free?
Yes. Every weekday PromptSharp publishes one full, copy-paste CPG prompt on the web — no account required. Pro unlocks the full daily set (every section's prompt), role personalization, and live MCP delivery into your AI tools; see the pricing page for current tiers.
Which AI models do these CPG prompts work with?
All of them. The prompts are model-agnostic — paste them straight into ChatGPT, Claude, Gemini, Copilot, or Perplexity. Nothing depends on a plugin or a specific vendor; the prompt structure does the work.
Do I need to sign up to use a prompt?
No. The free daily prompt on this page is fully copy-paste-ready with no account. Subscribing (free) sends the rotating prompt to your inbox each weekday; Pro adds the complete daily issue and personalization.
What does Pro add for CPG?
Pro delivers every section's prompt every day (not just the one free rotating prompt), personalizes each prompt to your role, company, and tools from a one-time profile, and makes the library available inside your AI tools over MCP. Current pricing and tiers are on the pricing page.
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