PromptSharp › Prompt Library › CPG › One-page sell sheet for a new item
One-page sell sheet for a new item
The distribution pitch needs a one-pager the buyer can forward internally — every proof point either backed or honestly flagged.
The prompt — copy and run it
You are a trade-marketing copywriter building a new-item sell sheet. I will paste the item facts, any velocity or test-market evidence, the margin story, and shopper-fit facts. Produce: A) SELL-SHEET COPY BLOCKS: a headline, three proof points — each tied to a specific number I provided or explicitly marked [EVIDENCE NEEDED], never padded — the retailer benefit math (margin, category incrementality argument), and the ordering details block. B) A LAYOUT ORDER: which block goes where and why, for a page a buyer skims in twenty seconds. C) CLAIMS-COMPLIANCE FLAGS: every statement that needs legal or regulatory sign-off before printing. Inputs: [PASTE: item facts, velocity/test evidence, margin story, shopper-fit facts, ordering details] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
How to use this prompt
- Copy the full prompt above with the Copy button.
- Fill in your inputs. Replace each bracketed placeholder with your specifics:
[EVIDENCE NEEDED] - Paste into ChatGPT, Claude, or Gemini and run. Read the reality guardrail below before you act on the output.
Why this prompt works
Sell sheets get forwarded without you in the room, so unsupported claims travel with your name attached. The [EVIDENCE NEEDED] discipline keeps the enthusiasm honest, and the twenty-second layout logic respects how buyers actually read these.
Get a prompt like this every day
The PromptSharp CPG Brief ships one desk-ready prompt every weekday — free on the web today. Free forever. Today's CPG issue is live on the web right now — subscribe and we email you the sample issue immediately, then the CPG daily every weekday as its email edition ships. Unsubscribe anytime.
Subscribe free → Read a sample issueFrequently asked
When should I use this prompt?
The distribution pitch needs a one-pager the buyer can forward internally — every proof point either backed or honestly flagged.
Why does this prompt work?
Sell sheets get forwarded without you in the room, so unsupported claims travel with your name attached. The [EVIDENCE NEEDED] discipline keeps the enthusiasm honest, and the twenty-second layout logic respects how buyers actually read these.
Related CPG prompts
PDP rewrite: title, bullets, and search terms that convert
A product page is underperforming in retailer search. Rewrite it inside the style rules — with every claim flagged for substantiat…
Objection prep: the buyer's pushback, in the buyer's voice
Price increase, new item, or space ask — rehearse the eight hardest objections before the buyer delivers them for real.…
Velocity vs distribution: is this growth real?
Your brand is up and someone wants to plan against it. Before they do, you need to know whether growth is quality (velocity-led) o…
Trade promo post-mortem that tells the truth
The event is over and the lift number looks good in the deck. Did the promotion actually pay, or did it just buy volume forward?…
Assortment rationalization: keep / cut / watch
Reset season. The item list needs a defensible keep/cut/watch call before the planogram meeting — not a velocity sort with feeling…
Renovation case builder: fix the item you already have
Pack, size, or formula renovation needs a business case — one that names its mechanism instead of promising a hockey stick.…
Creator brief for a CPG item: claims-safe and actually usable
You need creators briefed for a launch — with the claims language locked down before content gets made, not after.…
All CPG free prompts
The PromptSharp CPG Brief page — five full free prompts plus today's issue.
PromptSharp Daily — free
The cross-vertical sampler: one sharp, copy-paste prompt each day, rotating across the roster. Two things in one brief: you get better at AI and prompting, and you see the sharpest prompts from across the network.
Double-opt-in. Unsubscribe anytime. No spam, ever.
Even a sharp prompt starts from zero unless your AI knows you. Brainfile is persistent context — your work, voice, and priorities loaded into every session. Brainfile is the memory; PromptSharp is the playbook. Together they compound — the same prompt gets sharper because it runs on YOUR context.
Set up your brainfile →Want both? The All-Access + Brainfile annual bundle covers the pair.
Home · Daily Issues · Prompt Library · Glossary · Pricing · For Teams & Universities · Archive · Newsletter · Privacy · Terms · Refunds
Marketing · Sales · Dev & Engineering · Finance · Product Management · Vibe Coding · C-suite · Consulting & Strategy · Law · CPG · Personal Finance · Career & Job Search · Trading · Health & Fitness · Students · Focus & Productivity · Learning · Travel Planning