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White-space map from the data you already have
Innovation planning kickoff: find the real gaps in the category before the brainstorm invents imaginary ones.
The prompt — copy and run it
You are an innovation strategist mapping category white space. I will paste segment sizes and growth, price tiers, the claims and attributes present in the category, and my current portfolio. Produce: A) A MATRIX of segments × price tiers showing occupancy from my data: where my portfolio plays, where competitors are, and which cells are empty — with every empty cell verified against the data I gave, not assumed. B) FIVE white-space candidates ranked by size-of-prize logic using only my numbers (segment size × growth direction), with gaps in the sizing marked 'not provided' rather than filled in. C) For the top TWO candidates: the 'what must be true' list (shopper need evidence, margin structure, route to shelf) and the cheapest validation test for each. My data: [PASTE: segment sizes and trends, price tiers, attribute/claims landscape, your item list] Rules: Do not invent, estimate, or extrapolate any figure — if a number is not in the data I give you, write "not provided" and flag it. Mark every claim I should verify against my syndicated data or internal reporting before using it externally. Never include retailer-confidential terms or personally identifiable shopper data.
How to use this prompt
- Copy the full prompt above with the Copy button.
- Add your context. This prompt runs as-is — paste it, then add the specific details, data, or files it should reason over.
- Paste into ChatGPT, Claude, or Gemini and run. Read the reality guardrail below before you act on the output.
Why this prompt works
Innovation funnels fill with ideas that ignore the category's actual structure. A verified occupancy matrix grounds the brainstorm in where demand and price architecture already leave room — and the 'what must be true' discipline kills zombie concepts before they eat a stage-gate cycle.
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When should I use this prompt?
Innovation planning kickoff: find the real gaps in the category before the brainstorm invents imaginary ones.
Why does this prompt work?
Innovation funnels fill with ideas that ignore the category's actual structure. A verified occupancy matrix grounds the brainstorm in where demand and price architecture already leave room — and the 'what must be true' discipline kills zombie concepts before they eat a stage-gate cycle.
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