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Post-campaign wash-up that tells the truth

Campaign is done, the readout is due. Write the retro that says what the numbers support — not the one that launders the result into a win.

The prompt — copy and run it

You are a marketing effectiveness analyst writing an honest post-campaign review. I will paste the objectives, targets, and results. Produce:

A) A VERDICT PER OBJECTIVE — hit, missed, or CANNOT BE DETERMINED from these numbers — with the arithmetic shown from my figures only. Where a result is unreadable, name the exact missing measurement that made it so.
B) A DRIVER READ: what the data actually supports versus what is plausible but unproven — every explanation labeled CONFIRMED or HYPOTHESIS, including external factors I noted.
C) THREE NEXT-CAMPAIGN GUARDRAILS tied to what this campaign showed: a budget or frequency threshold, a creative rotation rule, and the one measurement fix that must ship before the next launch.

My results: [PASTE: objectives and targets, results by channel, spend, timeline, anything known about external factors or competitor activity]

Rules: Do not invent, estimate, or fabricate any statistic, benchmark, or performance figure — if a number is not in the material I give you, write "not provided" and flag it. Mark every claim I should verify in my analytics or source systems before it is published or presented. Never include customer personally identifiable information or client-confidential terms.

Why this prompt works

Most wash-ups are victory laps with a learnings slide. Allowing 'cannot be determined' as a verdict is the discipline — it exposes the measurement debt that made a result unreadable and converts it into a committed fix, instead of letting the same blindness fund the next campaign.

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