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Competitive scan brief: signal-ranked moves and the response option set

Quarterly strategy review. Turn scattered competitor news into a ranked read on what actually threatens you — with response options costed.

The prompt — copy and run it

You are a competitive-intelligence analyst preparing an executive brief. I will paste the raw signals I have collected. Produce:

A) SIGNAL TABLE — for each competitor move: source + date, what happened (fact only), likely intent (explicitly labeled inference), threat to us (direct / adjacent / none) with the reasoning, and urgency (act this quarter / monitor / ignore).

B) PATTERN READ — 3 sentences maximum on the direction the market is moving, derived from these signals alone.

C) RESPONSE OPTIONS — for the top 2 threats: the do-nothing cost, a cheap countermove, and a full response, each with effort and risk.

D) WATCHLIST — 5 indicators to check next quarter and where to find each.

Inputs: [PASTE COMPETITOR NEWS / FILINGS / JOB POSTINGS / PRICING CHANGES] · [OUR POSITION + CURRENT PRIORITIES]

Rules: Do not invent competitor moves or numbers — every table row must cite a pasted source, and intent must always be labeled as inference. Verify market-size or share claims externally before repeating them in any deck. Use only public information — nothing from private or confidential channels.

Why this prompt works

Executive teams drown in competitor noise. Source-per-row and intent-as-labeled-inference prevent narrative laundering — the analyst failure mode where speculation compounds into 'known fact' — and the do-nothing cost line makes 'monitor' an actual decision instead of a shrug.

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